Gülhan Cantürk

Gülhan Cantürk began her career at Canan Kozmetik as Assistant Product Manager and at Yapı Kredi as a Management Trainee. She is the Director of Corporate Communications and Customer Experience at Hayat Finans, where she leads the company’s brand value, customer-centric vision, and communication strategies with a holistic approach. With over 25 years of professional experience, she has steered sustainable growth for brands in both local and global markets.

Over her 23-year career at Hayat Kimya, she served as Global Marketing Director, developing market entry strategies for Iran, Nigeria, Pakistan, Vietnam, and Egypt, while managing brand operations in Turkey, Algeria, Iraq, Bulgaria, Morocco, Azerbaijan, and other Turkic Republics. She consistently monitored global marketing trends to deliver creative communication solutions aligned with changing consumer behaviors.

Previously, as Global Marketing Manager and Product Manager, she was responsible for product launch and relaunch processes, consumer insights analysis, and the execution of global marketing plans. Cantürk holds an Executive MBA (Turquality Program) from Koç University and a degree in Business/Managerial Economics from Marmara University. She is widely recognized for her strategic vision, expertise in diverse markets, and strong leadership skills.