Tuğçe Işık
Marketing Director, Parabol
Tuğçe Işık embarked on her professional journey in the realm of sustainability following her graduation from the METU Business Administration. After her graduation, she worked in a social enterprise for empowering the creative community for sustainable brands and production. By joining Parabol, she enhanced her sustainability journey in a world of innovation and mobility, where she has been privileged to contribute for more than 8 years.
Throughout her career, Tuğçe has focused on marketing and business development, striving to bring forward solutions that enhance sustainable mobility. Her work has encompassed areas such as intelligent transportation systems (ITS), public transportation optimization, road safety enhancements, multimodal mobility analytics, traffic management innovations, and Sustainable Urban Mobility Plans (SUMP).
Driven by a deep-seated belief in the power of collaboration, Tuğçe has been dedicated to fostering inclusive communities within the industry. Her expertises shaped in the area of community creation, brand awareness, market and product expansion.
Tuğçe's contributions have extended beyond the confines of her workplace, as she has had the opportunity to share insights and ideas at notable industry events including IT-TRANS, Smart City Expo World Congress, the UITP Global Summit 2025 & 2023, MARUF 2023, ITS Summit Türkiye 2024, EIT Urban Mobility Connect4Mobility 2023, POLISMobility Cologne 2022 and so on. With a steadfast commitment to making a positive impact in the smart mobility ecosystem, she approaches these engagements as an opportunity to exchange knowledge and foster meaningful connections.